Privacy Notice

This Privacy Notice explains how Perform Media Services Ltd together with other companies within the DAZN Group (which means our subsidiaries, our ultimate holding company and its subsidiaries from time to time) (“DAZN”, “We”, “Us”, “Our”) use information we collect about you and the choices you can make about the way your information is collected and used.  We are committed to protecting and respecting your privacy.

This Privacy Notice applies to and is incorporated in the DAZN Terms of Use for (“Service”).

This Privacy Notice sets out the basis on which any personal information we collect from you, or that you provide to us, will be processed by us.  Please read the following carefully to understand our views and practices regarding your personal information and how we will treat it. By accessing and using our site, or any mobile version thereof or by continuing to use our Service you are accepting and consenting to the practices described in this Privacy Notice.


We may collect and process the following data about you:

Information you give us

You may give us information about you:

  • When you enter such information while using the Service;
  • When you interact with our customer service or recruitment teams;
  • When you participate in our surveys or marketing promotions;
  • If you choose to provide information relating to reviews or ratings, favourite sports, tournaments, teams, events or personalities, and/or other subjects of interest to sports fans;
  • When you otherwise provide information to us through the Service or elsewhere.

Collection of Information

We, whether directly or through third party suppliers, will collect information regarding your use of our Service, including but not limited to:

  • Your interactions with our site, applications and emails;
  • Information regarding use of the Service, including information relating to any transactions carried out between you and us on or in relation to our website, including information relating to any purchases you make of our goods or services;
  • Details regarding your interactions with customer services, including the date, time and reason for contacting us, your name;
  • Device IDs or unique identifiers, location data, device and software characteristics (such as type and configuration), connection information, statistics on page views, referral URLs, ad data, website and app navigation, IP address and standard web log information;
  • Information collected via the use of cookies, web beacons and other technologies about how you use our Service and/or selected third party websites. See our Cookie Policy for more details;
  • The language choices made by you in relation to your use of the Service which may include information relating to your location when using the Service;
  • Any website that referred you to the Service, together with any online and email marketing campaigns related to the Service;
  • Information that you provide to us for the purpose of registering with us or our affiliates;
  • The types of devices you use to view the Service;
  • Behaviour on our Service as you click around our site or application; and
  • Online and email marketing campaigns related to the Service that you receive or subscribe to.

Uses made of the information

We may use the personal information you provide to us to do some or all of the following, in each case to the extent permitted by applicable data protection laws:

  • Administer our website;
  • provide the Service you have requested;
  • improving your browsing experience by personalising the Service for you;
  • recommend goods, services or promotions which may be of interest to you or contact you in order to conduct market research (but only where you have requested us to do so);
  • prevent, detect and investigate potentially prohibited or illegal activities, including fraud, cheating, and money laundering and enforce our terms;
  • to notify you about changes to our Service;
  • contact you in order to conduct market research (but only where you have requested us to do so);
  • provide third parties with statistical information about our users – but this information will not be used to identify any individual user;
  • deal with enquiries and complaints;
  • provide our commercial partners with information about users’ use of co-branded services, including historical use data;
  • to enable us to comply with any legal or regulatory requirements and otherwise to any relevant regulator or competent authority; and
  • to understand customer trends and patterns.

Disclosure of your information

We may share your personal information with any member of the DAZN Group so that we can perform analysis of our customer trends and patterns. We may also, where you have given your consent, allow other members of the DAZN Group to contact you with relevant offers, competitions and latest news.

We may share your information with selected third parties including:

  • Business partners, suppliers and sub-contractors for the performance of any contract we enter into with them or you.
  • Advertisers and advertising networks that require the data to select and serve relevant adverts to you.
  • Analytics and search engine providers that assist us in the improvement and optimisation of our site.
  • In the event that we sell the business operating the Service or it is integrated with another business, in which case we may disclose your personal information to our advisers and any prospective buyer’s advisers as well as to the new owners of the business.
  • If we are under a duty to disclose or share your personal information in order to comply with any legal obligation, or in order to enforce or apply our terms of use;
  • In order to prevent fraud, cheating and money laundering we may disclose your information and for betting and gaming history to third parties including, but not limited to, any relevant regulator, gaming and sporting bodies, financial institutions and law enforcement agencies or any other body that deals with the investigation of alleged offences; and
  • Where we store your personal information.


We understand that the security of your personal information is important to you. When handling personal information, security is paramount and we seek to ensure that personal information is adequately protected.  We use reasonable administrative, logical and physical controls, including password protection, to safeguard your personal information against loss, theft and unauthorised access, use or modification.  However, some limited personal information provided to us is transmitted using unencrypted protocols.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal information, we cannot guarantee the security of your personal information.


Information that we collect may be stored and processed in and transferred between any of the countries in which we operate in order to enable us to use the information in accordance with this Privacy Notice.

Information which you provide may be transferred to our group companies, commercial partners, suppliers or agents located in countries which do not have data protection laws equivalent to those in force in the European Economic Area.

In addition, personal information that you submit for publication on our website or via our apps will be published on the internet and may be available, via the internet, around the world. We cannot prevent the use or misuse of such information by others.

You expressly agree to such transfers of personal information.

changes and contact details


We reserve the right to change the practices described in this Privacy Notice at any time.  Please check here periodically.


Questions, comments and requests regarding this Privacy Policy are welcomed and should be addressed to

For our clients located in the EEA, we provide further information in our Privacy Notice Annex.

This Privacy Notice is dated April 2019.