Stevewood Stevewood

Start With Why

Figuring out where the passion comes from

Starting at DAZN, full of excitement and looking forward to getting going, I realised that there was something happening around me…

I couldn’t put my finger on it at first. And then I realised, it was a feeling, a sense that people here do more than just their jobs – there is a genuine passion, belief and understanding that everyone cares about what they are doing.

Thinking about it, this passion doesn’t revolve around the day-to-day. It is that everyone has a real sense of purpose, to use Simon Sinek’s term, everyone has their own ‘Why’.

Simon is a bit of a leadership guru and after years of research he talks about the importance of starting with the ‘Why’, so to explain I am going to borrow some of his words.

Every organisation knows ‘What’ they do; they make stuff, they sell stuff, they create stuff.

Most organisations know ‘How’ they do it; train their people, use great materials, create great content.

Then comes the ‘Why’. This is where is gets cloudy – if asked Why they do it, it tends to come down to ‘Making Money, satisfying the shareholder’ but this is not a true ‘Why’.

A true ‘Why’ is an idea, a personal and inspirational idea that we work towards. And if a company starts its message with the ‘Why’ rather than the ‘What’ it is more inspirational to both its employees and its customers – because we buy into that idea.   

Our true ‘Why’ at DAZN is – we want to change how people consume sport. We have a drive to be the best, a real desire to get it right for our customers and everyone is in it together, everybody helps each other.

This is what gets me out of bed every morning looking forward to another day in DAZN, because people are friendly, they will go the extra mile for you and they have their own ‘Why’.

Check out Simon’s work, find your ‘Why’ and you’ll realise DAZN is an amazing thing to be a part of.