Commercial & Strategy 2 Commercial & Strategy 2

NFT Marketplace Business Owner

Tokyo, Japan

Job Description

Job Title:
NFT Marketplace Business Owner
Tokyo, Japan
Full-Time, Permanent
Commercial & Business Development

What's your new role about?

Do you want to help shape one of the most exciting Sport streaming services businesses in Japan into WEB3 verticals? We love to be innovators and think creatively, one prime example was the launch of our first ever NFT in May 2021 and more WEB3 products will be soon added to our roadmap.

As new NFT/WEB3 business owner, you’ll be responsible for the management of our new innovative NFT’s marketplace Sport platform together with new WEB3 opportunities. You’ll be responsible for executing the best strategies that drive awareness, engagement, and ongoing improvement conversion, creating profitable growth for our marketplace while adding more WEB3 engagement strategies and products.

You’ll be accountable for creating and monitoring digital and offline business activities and budget, monetization of the income/ outbound traffic together with cross product marketing activities between other teams and products, ongoing optimizing the onboarding funnel and the customer journey for the optimal revenue, building/executing content strategies.

Your end goal will be to drive YoY growth using different WEB3 activities and tools to achieve sales targets.

As our new NFT Marketplace Business Owner, you’ll have the opportunity to:

  • Develop our partnerships within the DeFi, Metaverse, crypto and NFT ecosystems
  • Managing our NFT Sport B2C marketplace, lead the NFT offering and product roadmap, agencies, partners, together with plan and execute integrated campaigns to grow and engage our marketplace community.
  • Own the end-to-end NFT marketplace user experience and customer journey, communicating with customers, partners, and our marketplace sports users.
  • Lead the development of cross channel marketing campaigns and engagement plans for new NFT launches, auctions, new Nifty feature roll outs, and events and report on their performances.
  • Facilitating coordinated promotional marketing campaigns with other departments, budgets and general PR plan with major announcements, conferences, podcasts and other opportunities to achieve key results as set on quarterly and annual basis with a specific focus on NFT and other WEB3 Sports growth.
  • Responsible for developing and delivering existing NFT growth opportunities and programmes (e.g., refer a friend, affiliation subscription model, SEO, ASO paid advertisement etc.)
  • Facilitate communication throughout the development of our NFT marketplace and it’s different NFT’s (offering). Collaborate with designers, customer support and other internal cross-functional stakeholders to build and lead the NFT marketplace growing and growing.
  • Own all elements of the business partnership life cycle: scoping of opportunities, identifying potential partners, framing of value, negotiating agreements, and implementation and optimization

You’ll be set up for success if you have:

  • Strong thinker that is constantly thinking creatively about WEB3 products, partnerships, and growth
  • Interpersonal skills suited to developing & closing protocol partnerships
  • Initial experience and understanding of NFTs, Crypto and blockchain space in general
  • First management experience and thorough understanding of digital merchandising, marketplace from any industry or sector, such as; NFTs, eCommerce, Retail, FMCG, Retail, Tech, Startups, Media, Fintech, gaming, Insurance etc.
  • Experience project managing software related and emerging product roadmap-management with rapidly changing markets

Even better if you have:

  • Experience managing B2C/B2C NFT platforms/marketplaces and/or in launching NFT products
  • Knowledge and passion for cryptocurrency, non-fungible token “NFT”, blockchain technology, Bitcoin, Ethereum, alternative digital currency, non-fungible tokens and emerging digital markets.
  • High sensitivity to design layouts and user-experience.

Here's a little more about us…

At DAZN, we bring ambition to life. We are innovators, game-changers and pioneers. So if you want to push boundaries and make an impact, DAZN is the place to be.
As part of our team you'll have the opportunity to make your mark and the power to make change happen. We're doing things no-one has done before, giving fans and customers access to sport anytime, anywhere. We're using world-class technology to transform sports and revolutionise the industry and we're not going to stop.
If you're ambitious, inventive, brave and supportive, then you're the kind of person who's going to enjoy life at DAZN.
We are committed to fostering an inclusive environment, both inside and outside of our walls, that values equality and diversity and where everyone can contribute at the highest level and have their voices heard. For us, this means hiring and developing talent across all races, ethnicities, religions, age groups, sexual orientations, gender identities and abilities. We are supported by our talented Employee Resource Group communities: proud@DAZN, women@DAZN, disability@DAZN and ParentZONE.
If you’d like to include a cover letter with your application, please feel free to. Please do not feel you need to apply with a photo or disclose any other information that is not related to your professional experience.
Our aim is to make our hiring processes as accessible for everyone as possible, including providing adjustments for interviews where we can.
We look forward to hearing from you.