Marketing & PR 2 Marketing & PR 2

CRM Marketing Executive

Madrid, Spain

Job Description

Job Title:
CRM Marketing Executive
Madrid, Spain
Full-Time, Permanent
Marketing & PR

What's your new role about?

Are you a talented CRM Marketing Executive with a passion for sport and an understanding of what it means to be a fan? Do you have a passion for both the science (data & decisioning) and art (creating emotional connections) of retention? If so, we may have the perfect role for you. In this brand-new role within our Marketing function, you will help deliver our customer communications strategy across our Spanish market.

DAZN is fast becoming the world’s leading sports platform, streaming the most exciting events on the planet, telling the incredible stories behind the sport and allowing fans to get closer to their favourite teams and stars.

As a passionate sports fan with an intuitive understanding of customer experience, you’ll harness your depth of knowledge in digital & mobile CRM to create CRM initiatives that strengthen our relationship with our customers.
This role will be based in our Madrid office. Benefits include access to DAZN, annual performance-related bonus, lunch vouchers, refer a friend scheme, free access for you and one other to our workplace mental health platform app (Unmind), learning and development resources, opportunity for hybrid working and access to our internal speaker series and events. 

We would be grateful if you could apply with your CV in English.  

As our new CRM Executive, you’ll have the opportunity to:

  • Implement local CRM strategy & tactical plans that encourage innovation
  • Deliver excellent customer experiences throughout the CRM ecosystem against conversion, retention/ engagement and win-back targets
  • Optimise user journeys on the platform against CRM targets and identify new opportunities.
  • Provide full analysis and reporting on the performance of our CRM activities and subscription lifecycle in market
  • Brief campaign creative & work alongside editorial team to ensure engaging content in all customer communications

You’ll be set up for success if you have:

  • Fluent in written and spoken Spanish and English languages  
  • 3-4 years’ experience in a dedicated CRM and Retention role 
  • Experience with Optimove  
  • Sports fan  
  • Proven experience in development, optimization and analysis of multi-channel campaigns (email / mobile)  
  • Outstanding organizational, planning and time-management skills 
  • Strong presentation skills

Even better if you have:

  • Degree level (or equivalent) education in related subject  
  • Experience working in a digital, mobile or subscription-based environment  
  • Experience working in an international environment / global organisation 
  • Experience in SVOD and OTT industries 

Here's a little more about us…

At DAZN, we bring ambition to life. We are innovators, game-changers and pioneers. So if you want to push boundaries and make an impact, DAZN is the place to be.
As part of our team you'll have the opportunity to make your mark and the power to make change happen. We're doing things no-one has done before, giving fans and customers access to sport anytime, anywhere. We're using world-class technology to transform sports and revolutionise the industry and we're not going to stop.
If you're ambitious, inventive, brave and supportive, then you're the kind of person who's going to enjoy life at DAZN.
We are committed to fostering an inclusive environment, both inside and outside of our walls, that values equality and diversity and where everyone can contribute at the highest level and have their voices heard. For us, this means hiring and developing talent across all races, ethnicities, religions, age groups, sexual orientations, gender identities and abilities. We are supported by our talented Employee Resource Group communities: proud@DAZN, women@DAZN, disability@DAZN and ParentZONE.
If you’d like to include a cover letter with your application, please feel free to. Please do not feel you need to apply with a photo or disclose any other information that is not related to your professional experience.
Our aim is to make our hiring processes as accessible for everyone as possible, including providing adjustments for interviews where we can.
We look forward to hearing from you.