Marketing & PR 2 Marketing & PR 2

VP Paid Media

Hammersmith, London, United Kingdom

Job Description

Job Title:
VP Paid Media
Hammersmith, London, United Kingdom
Full-Time, Permanent
Marketing & PR

What's your new role about?

Do you want to lead digital media across all markets, to help grow awareness and customer acquisition in a global environment?
The VP of Paid Media sits in the DAZN’s global Acquisition team, and you will have overall responsibility to lead an inhouse team focused on the acquisition, winback and brand marketing and execution for DAZN across all digital media: Paid Search, App Campaigns, Social Media Advertising, Display & Video advertising channels globally.
In this new role you will be a key member of the marketing functions across the organisation and will focus on leading on how to invest in the most effective and efficient way across all paid media, leading a team of media specialist in the constant execution and evolution, with a strict performance base. Aligning the output of our paid media investments with the targets of growth for acquisition and reacquisition of customers of each market and aligning with local teams and central functions in the role of digital media to achieve DAZN objectives is a key focus for the role. 

Benefits include access to DAZN, 25 days’ annual leave (increasing by 3 days after 3 years), annual performance-related bonus, private medical insurance, life assurance, pension contributions up to 5%, family friendly community, free access for you and one other to our workplace mental health platform app (Unmind), learning and development resources, opportunity for flexible working and access to our internal speaker series and events.

As our new VP Paid Media, you’ll have the opportunity to:

  • Lead and oversee the budgeting, planning and execution of large scale digital campaigns across all paid media
  • Align with all stakeholders in local and central marketing, sales and revenues and finance functions on each market objectives for acquisition and brand campaigns, and represent output within the organisation
  • Lead a fully in-housed team structured to develop best practice strategies to improve acquisition performance and strive to consistently improve the effectiveness and efficiency investments across all markets of digital media, including Paid Search (SEM), App Campaigns, Paid Social across all major social networks, Video and Connected TV advertising, Display.
  • Keep on developing and nurturing a high performing team passionate about delivering great paid media campaigns on a global scale. Work very closely with each media lead to develop their teams and maintain a positive team environment that balances high level of performances, learning processes for each team member a healthy workload across all seasons.
  • Develop even further the relationships with key partners such as Google, Meta, TikTok, Snap, Samsung, Twitter, Amazon and others, supporting the team in their relationship with them, being the both the senior stakeholder for global conversations.
  • Work in complete partnership with the rest of the Acquisition team, including Digital Marketing Operations team for anything related to ad operations, tracking and other mar tech developments, creative production processes, product and technology integrations and tests, new media onboarding, analytics requirements and strategic approach to measurement and attribution for paid media. Align with Digital Marketing Operations on media approaches so to support the local markets on planning, and support campaigns review and learnings.
  • Cooperate with the Organic Media team to avoid overlaps, test incrementality and run digital media only where incremental, and to create synergies on content and landing pages creations, intelligence on areas of demand and performances and anything else that can facilitate customers journeys through from the media to conversions.

You’ll be set up for success if you have:

  • Demonstratable deep experience in running paid media inhouse and understanding all digital marketing dynamics and KPIs and how to influence those through strategic decisions
  • Experience in leading the approach across the media, with the ability to deep dive to the maximum level of detail on campaign management and planning.
  • Experience in budgeting, planning and analysing digital media investments and performances and reporting across functions and to senior stakeholders, in the context of their impact on costs and revenues generated in the P&L
  • Experience in running paid media at scale in a global organisation, adapting approaches to the nuances by market and knowing the differences in customer behaviour by market
  • Familiarity with various tracking and attribution dynamics across digital marketing platforms, and how they are evolving, and familiarity with econometric model inputs and outputs and what that means for digital marketing
  • Commercial understanding to service proposition evolutions and how that impact the performances of digital media for acquisition, so to evolve approaches to media mix and tactics within the media management.
  • Experience in leading and developing a team of digital media specialists which covers centrally and inhouse campaigns across various markets.
  • Excellent stakeholder management to communicate to colleagues both locally and centrally, at any level within the organisation.

Even better if you have:

  • Interest in sports and/or the media/OTT landscape
  • Experience working with or within a digital subscription business
  • Prior experiences in digital marketing across other businesses and in global digital organisations
  • Experience in managing a multi-cultural team and adapting to regional nuances for team and stakeholder management

Here's a little more about us…

At DAZN, we bring ambition to life. We are innovators, game-changers and pioneers. So if you want to push boundaries and make an impact, DAZN is the place to be.
As part of our team you'll have the opportunity to make your mark and the power to make change happen. We're doing things no-one has done before, giving fans and customers access to sport anytime, anywhere. We're using world-class technology to transform sports and revolutionise the industry and we're not going to stop.
If you're ambitious, inventive, brave and supportive, then you're the kind of person who's going to enjoy life at DAZN.
We are committed to fostering an inclusive environment, both inside and outside of our walls, that values equality and diversity and where everyone can contribute at the highest level and have their voices heard. For us, this means hiring and developing talent across all races, ethnicities, religions, age groups, sexual orientations, gender identities and abilities. We are supported by our talented Employee Resource Group communities: proud@DAZN, women@DAZN, disability@DAZN and ParentZONE.
If you’d like to include a cover letter with your application, please feel free to. Please do not feel you need to apply with a photo or disclose any other information that is not related to your professional experience.
Our aim is to make our hiring processes as accessible for everyone as possible, including providing adjustments for interviews where we can.
We look forward to hearing from you.