Marketing & PR 2 Marketing & PR 2

Marketing Executive - DAZN Bet

Madrid, Spain

Job Description

Job Title:
Marketing Executive - DAZN Bet
Madrid, Spain
Full-Time, Permanent
Marketing & PR

What's your new role about?

The Marketing Executive will support the brand proposition and campaign management for the Spanish market. You will work across the Marketing team to ensure the direction is clear and the marketing goals are accomplished. You will support communication and collaboration in regard to the key sports events, creative & content initiatives and alignment between designers, copies and the brand DAZN Bet.
You will work alongside the Spain Marketing Manager in order to fully understand DAZN Bet customer base and opportunity, building excellent relationships with DAZN departments and stakeholders to support the market roadmap that localises the DAZN Bet proposition to achieve the thrilling and ambitious targets.

You will manage key relationships with the DAZN marketing teams to ensure we have a clear understanding of the proposition and product offering, enabling findings to be translated into a clear integration for customers.

DAZN Bet is a sports betting and gaming brand which launched in 2022, brought to you in partnership with DAZN. Our vision is to provide sports betting to sports fans – adding to the excitement of watching your favourite game and bringing you closer to the action than ever before.

Watch it on DAZN. Call it at DAZN Bet. We’re football fans at DAZN Bet. We’re Formula 1 fans, tennis fans, boxing fans and basketball fans. Put simply, we’re sports fans, and our ambition is to combine our love of live sport with the thrill of having skin in the game.

DAZN Bet. Betting for sports fans.

This role will be based in our Madrid office. 

Please note, our Talent Acquisition team and some Hiring teams are based in the UK so parts of the recruitment process will be in English. Please also upload your resume in English, thanks!

As our new Marketing Executive, you’ll have the opportunity to:

  • Support the planning and delivery of marketing campaigns across all Digital channels to help DAZN Bet achieve their Brand, Performance and Content Marketing objectives.
  • Responsible for aligning an agreed marketing strategy and objectives for Spain DAZN integration, working on the market specific roadmap, driving the key propositions.
  • Aligning and enhancing the creative proposition across the different channels (Social Media, Content & CRM Comms) in order to attract new customers.
  • Helping and Supporting the Marketing Manager to build the Annual, Quarterly and Monthly market specific plans for the Sports and Gaming products.
  • Work with Media Planners to define a media buying approach that drives brand recognition and brand salience.
  • Work closely with DAZN Social Media teams to create and deliver sports & betting content whilst enhancing the betting experience.
  • Understand regulations within the market to support in providing market guidance on advertising regulations, product & promotional restrictions.
  • Build relationships with DAZN Bet departments and stakeholders, sharing clear direction on the market specific roadmap to help build a clear marketing roadmap aligning to overall strategy.
  • Formulate SEO content that ensures consistency across channels and represents Spanish the market.

You'll have:

  • Minimum 2 years marketing experience, gaming industry experience would be a plus
  • Experience working in a B2C business
  • Understand regulations in the Spanish market
  • Passionate about the sports industry and sports ecosystem
  • Excellent communication skills (Spanish and English)
  • Demonstrate good analytical skills
  • Customer orientated to provide suitable service and products to satisfy customer requirements
  • Creativity and development skills 

Here's a little more about us…

At DAZN, we bring ambition to life. We are innovators, game-changers and pioneers. So, if you want to push boundaries and make an impact, DAZN is the place to be. 

As part of our team,you'll have the opportunity to make your mark and the power to make change happen. We're doing things no-one has done before, giving fans and customers access to sport anytime, anywhere. We're using world-class technology to transform sports and revolutionise the industry and we're not going to stop. 
AMBITIOUS – people who want to make a big impact and drive DAZN forward. 
INVENTIVE – people with bright ideas who deliver great new experiences for our customers – and improvements for our business.  People who come up with better, simpler ways of doing things. 
PASSIONATE – people who are proud of our product, our content and our business – and love to shout about it.  People who love what they do and show commitment every day. 
BRAVE – people who take difficult decisions to help us focus on improving DAZN, our performance and our results. 
SUPPORTIVE – people who know that we achieve more as a team than as individuals.  People value inclusion and look out for each other, helping their colleagues enjoy their work and develop their careers.  People who consider others before making decisions. 

At DAZN, we are committed to fostering an inclusive environment that values equality and diversity, where everyone can contribute and have their voices heard. This means hiring and developing talent across all races, ethnicities, religions, age groups, sexual orientations, gender identities and abilities. 

Everyone has the opportunity to make change and impact our DEI journey by joining our ERGs: Proud@DAZN, Women@DAZN, Disability@DAZN and ParentZone.
If you’d like to include a cover letter with your application, please feel free to. Please do not feel you need to apply with a photo or disclose any other information that is not related to your professional experience.
Our aim is to make our hiring processes as accessible for everyone as possible, including providing adjustments for interviews where we can.
We look forward to hearing from you.