Marketing & PR 2 Marketing & PR 2

Senior Media Planning Manager (NFL Game Pass International)

Leeds, United Kingdom

Job Description

Job Title:
Senior Media Planning Manager (NFL Game Pass International)
Leeds, United Kingdom
Full-Time, Permanent
Marketing & PR

What's your new role about?

As part of the NFL Game Pass International marketing team, you will focus on delivering media campaigns on a global scale, working towards key upper and mid-funnel goals specifically to support the growth of NFL Game Pass on DAZN. We live, breathe, and think growth and are looking for someone who can brief and deliver quality media campaigns, drive the digital strategy and push channel innovation.

In this role you will be a key member of the DAZN Paid Media team and will focus on looking at media channels in a holistic way to understand what the best and most effective ways we should be spending our advertising dollars.
This role can be based in Leeds or Hammersmith.
Benefits include access to DAZN, 25 days’ annual leave (increasing by 3 days after 3 years), annual performance-related bonus, private medical insurance, life assurance, pension contributions up to 5%, family friendly community including enhanced parental leave, electric vehicle benefit option, free access for you and one other to our workplace mental health platform app (Unmind), learning and development resources, opportunity for flexible working and access to our internal speaker series and events.

As our new Senior Media Planning Manager, you’ll have the opportunity to:

  • Help to implement a global planning strategy, working closely with channel leads to define the most effective media in-market to produce best-in-class campaigns.
  • Act as a central point of contact on key campaigns to help coordinate the production of cohesive, timely execute, integrated media campaign plans
  • Support the briefing of in-house media campaigns across multiple markets, offering strategical guidance when assigning budgets and recommending effective channels and placements.
  • Develop, analyse, and challenge media plans to align with the NFL Game Pass global planning strategy.
  • Work closely with media partners to share upcoming briefs, align on new inventory opportunities and measure the success of completed campaigns.
  • Align with the media agency, both centrally and locally, on budget splits and channel allocation, resulting in a holistic view of entire campaigns across each market.
  • Assist with the communication to local markets throughout the global planning process; from briefing, planning and execution through to the post-campaign analysis.
  • Focus on learnings, the in-house testing roadmap and measurement in order to drive digital innovation for the in-house channels.
  • Present key campaign results back to local markets and the central subscriptions team
  • Liaise closely with the central campaigns and in-house creative teams to produce assets that are digital-first, aligning perfectly with the intricate look and feel of digital channel inventory. 

You’ll be set up for success if you have:

  • Demonstrable experience of media planning on a global scale, with a particular focus on digital channels. Ideally with global media agency experience
  • The understanding of the importance of a full-funnel measurement framework, with expertise on upper and mid-funnel metrics, identifying the best media for key campaign goals
  • Experience in operating with a multi-market scope for media planning
  • Ability to understand and nimbly manage internal stakeholders and external partners
  • An Openness to new ways of thinking and how to innovate in order to solve complicated problem scenarios
  • Commercial understanding to know the demands and expectations in a constantly evolving environment
  • Experience in driving digital innovation and finding new ways to test and learn
  • The understanding of the importance of a full-funnel measurement framework, with expertise on upper and mid-funnel metrics, identifying the best media for key campaign goals
  • Excellent communication skills to coordinate and lead discussions with internal and external stakeholders locally and globally
  • A keen hunger to learn and excel in a flexible team environment
  • Familiarity with creative briefing and an understanding of creative best practice on a channel-specific level
  • Ability to implement effective new processes to improve team efficiency, demonstrating high organisational skill

Even better if you have:

  • A passion for the NFL and how American football fans interact globally
  • Interest in sports and/or the media/OTT landscape
  • Experience working with or within a digital subscription business.
  • Experience in managing relationships with key partners and media agencies on a global scale.

Here's a little more about us…

At DAZN, we bring ambition to life. We are innovators, game-changers and pioneers. So if you want to push boundaries and make an impact, DAZN is the place to be.
As part of our team you'll have the opportunity to make your mark and the power to make change happen. We're doing things no-one has done before, giving fans and customers access to sport anytime, anywhere. We're using world-class technology to transform sports and revolutionise the industry and we're not going to stop.
If you're ambitious, inventive, brave and supportive, then you're the kind of person who's going to enjoy life at DAZN.
We are committed to fostering an inclusive environment, both inside and outside of our walls, that values equality and diversity and where everyone can contribute at the highest level and have their voices heard. For us, this means hiring and developing talent across all races, ethnicities, religions, age groups, sexual orientations, gender identities and abilities. We are supported by our talented Employee Resource Group communities: proud@DAZN, women@DAZN, disability@DAZN and ParentZONE.
If you’d like to include a cover letter with your application, please feel free to. Please do not feel you need to apply with a photo or disclose any other information that is not related to your professional experience.
Our aim is to make our hiring processes as accessible for everyone as possible, including providing adjustments for interviews where we can.
We look forward to hearing from you.