Production (1) Production (1)

Copywriter - NFL Gamepass

Leeds, United Kingdom

Job Description

Job Title:
Copywriter - NFL Gamepass
Leeds, United Kingdom
Full-Time, Permanent
Content & Production

What's your new role about?

Love to play with words? Thrive in a creative, fast-paced role? Interested in shaping the future of live sport? Read on...

A world-first OTT streaming service for live sport, DAZN has made major events in football, boxing and other mainstream sports accessible for sports fans in over 200 territories. DAZN’s creative thinking, execution and team spirit reflects this. Additionally, we have recently partnered with the NFL to host Gamepass International exclusively on DAZN. By joining the in-house agency team DAZN Creative, you’ll be instrumental in driving forward DAZN’s brave ambition, playing a pivotal role in establishing the new home for NFL on DAZN around the world.

You’re a fluent English speaker and a creative, confident writer. You inherently understand how to craft words to inform, excite or sell to customers. You’re happy to work independently, while liaising with the global and local copywriters to support on brand tonality and communication best practice. You’re comfortable thinking on your feet and you enjoy a challenge: you’re not fazed by the odd change in direction in a fast-moving company.

You’ll work in DAZN Creative, our in-house agency team, reporting into the Creative Director and Sr UX Writer. You’ll be working on the breadth of copy requirements across functions and channels from social to CRM, developing effective English copy as a master for market translation. You’ll work closely with the Brand, CRM and Campaign teams to ensure language and style are consistent while remaining truly relevant to the NFL consumer.
This role will be based in Leeds.
Benefits include access to DAZN, 25 days’ annual leave (increasing by 3 days after 3 years), annual performance-related bonus, private medical insurance, life assurance, pension contributions up to 5%, family friendly community including enhanced parental leave, electric vehicle benefit option, free access for you and one other to our workplace mental health platform app (Unmind), learning and development resources, opportunity for flexible working and access to our internal speaker series and events.

As our new Copywriter, you’ll have the opportunity to:

  • Own the copy creation of core customer communications for DAZN and NFL, including Global CRM engagement communication and CRM promotional communication, such as retention or upsell campaigns
  • Evolve and scale tone of voice guidelines for DAZN & NFL GPI specifically
  • Contribute to the wider global copy execution creating: Copy for big media campaigns across digital, print, radio, OOH and TV, Copy for on-product promotional assets, including VO copy, Marketing claims , CTA development, Product feature naming

You’ll be set up for success if you have:

  • Experience writing copy that is genuinely engaging, original and dynamic
  • Demonstrably strong attention to detail
  • Ability to work collaboratively and proactively with a small team of writers
  • An understanding of the complexities of writing English copy that is aligned with global brand principles and that will translate effectively for use in multiple languages
  • Knowledge of the importance of brand and global tone of voice principles
  • Ability to write long-form content for an email as well as come up with a brand-led tagline for use on a billboard
  • A passion for sport
  • Ability to take feedback on board from both internal and external stakeholders and work iteratively

Even better if you have:

  • Want to act as an internal consultancy on best copy practices
  • Like coming up with ideas for process improvement
  • Love the breadth of copy requirements in modern marketing

Here's a little more about us…

At DAZN, we bring ambition to life. We are innovators, game-changers and pioneers. So if you want to push boundaries and make an impact, DAZN is the place to be.
As part of our team you'll have the opportunity to make your mark and the power to make change happen. We're doing things no-one has done before, giving fans and customers access to sport anytime, anywhere. We're using world-class technology to transform sports and revolutionise the industry and we're not going to stop.
If you're ambitious, inventive, brave and supportive, then you're the kind of person who's going to enjoy life at DAZN.
We are committed to fostering an inclusive environment, both inside and outside of our walls, that values equality and diversity and where everyone can contribute at the highest level and have their voices heard. For us, this means hiring and developing talent across all races, ethnicities, religions, age groups, sexual orientations, gender identities and abilities. We are supported by our talented Employee Resource Group communities: proud@DAZN, women@DAZN, disability@DAZN and ParentZONE.
If you’d like to include a cover letter with your application, please feel free to. Please do not feel you need to apply with a photo or disclose any other information that is not related to your professional experience.
Our aim is to make our hiring processes as accessible for everyone as possible, including providing adjustments for interviews where we can.
We look forward to hearing from you.