Marketing & PR 2 Marketing & PR 2

Regional Performance Manager Subscription Japan

Tokyo, Japan

Job Description

Job Title:
Regional Performance Manager Subscription Japan
Tokyo, Japan
Full-Time, Permanent
Marketing & PR

What's your new role about?

Lead the performance management with the subscription function (Partnerships & Marketing) for the Japanese market for the leading global sport streaming service. You will be responsible for performance measurement, insight-based planning and investment decisioning in marketing & partnerships within your territory.
You will partner with the local subscription teams and central subscription functions to add marketing & partnership context to business performance. You will lead weekly, monthly and quarterly market performance reviews ensuring that key stakeholders across the business have a clear view on subscription performance, drivers of over/under performance and potential areas for improvement.
You will work with our analytics and research functions to ensure that we use the full potential of our data to understand and improve performance. You will also work with other regional performance managers to identify new insight and analytics solutions to be developed in future.
You will collaborate closely with the central digital media team to ensure we are allocating media budgets across channels effectively. You will work with central and local partnership teams to ensure you provide an overall view of DAZN performance across direct and wholesale channels.
You will act as the key point of contact with finance teams to forecast marketing budgets and performance for up to 12 months ahead.


  • Act as the key point of contact for subscription performance within your market.
  • Use data to develop insights and identify opportunities for performance improvement
  • Lead the marketing planning process and regular reporting for your market to marketing, partnership and finance teams
  • Act as the local advocate for our planning, analytics and research tools – demonstrating their value and identifying actions from these insights
  • Work closely with our central digital media team to ensure we are allocating budgets correctly to the right channels and that the RoAS is in line with agreed levels.
  • Maintain an accurate forecast of performance and investments for up to 12 months for each market and liaise with the finance team to ensure that this is reflected in the overall budgets
  • Collaborate with the CX and Marketing optimisation team to identify ways to improve performance across marketing channels & “doors” to DAZN


  • A minimum of a 2:1 Bachelor’s degree in a quantitative subject.
  • +4 years’ experience in a marketing or partnerships performance management, reporting or planning.
  • Comfortable working in a fast paced, dynamic and international environment
  • A strong understanding of digital media & digital platforms
  • Comfortable translating analytical outputs in marketing actions
  • Knowledge of local market


  • Fluency in local language
  • Worked in a pure play digital subscription business
  • Experience using econometrics and other advanced media measurement outputs for planning 


  • Social security included (Health care insurance, Employee pension scheme, Employment insurance, Labour personal accident insurance)
  • Annual Health Exams
  • Annual paid leave of 15 days (pro-rated depending on the start date)
  • Relo club employee benefit package (access to more than 50,000 services such as discounts in sports clubs, leisure facilities and physical exams)
  • Company doctor (monthly inspection of office as well as stress check)
  • Discount for every drink in vending machine
  • Free access to DAZN (live or on-demand sports streaming service) on a daily basis
  • Access to free tickets for every J-league game and occasionally for other sports
  • Paid commuting allowance up to 30,000 yen a month

Here's a little more about us…

At DAZN, we bring ambition to life. We are innovators, game-changers and pioneers. There are no limits to what we can achieve. So if you want to push boundaries and change the world, DAZN is the place to be.
As part of our team, you'll have the opportunity to make your mark and the power to make change happen. We're doing things no-one has done before, giving fans and customers access to sport anytime, anywhere. We're using world-class technology to transform sports and revolutionise the industry and we're not going to stop.
Because for us, it's all about Limitless Ambition - never settling, always restless, always wanting more for our customers. We're growing fast and have made a big impact so far, and that's just the beginning. There's so much we can do. Working with us is exciting, empowering and truly global.
If you're ambitious, inventive, passionate, brave and supportive, then you're the kind of person who's going to succeed at DAZN. Come and join our team.
Who we are and what we do:

- Headquartered in the UK
- 2,800 employees in over 24 countries
- Home to DAZN – the largest, fastest-growing global sports streaming service live in Austria, Brazil, Canada, Germany, Italy, Japan, Spain, Switzerland and the United States
- In 2020, we will dramatically increase our presence, expanding to more than 200 countries and territories.
- Guarantee affordable access on all devices including TVs, smartphones, tablets, games consoles and PCs
- Work across every aspect from broadcast planning & production through to content distribution and commercialisation
We are committed to fostering an inclusive environment, both inside and outside of our walls, that values equality, diversity and where everyone can contribute at the highest level and have their voices heard. For us, this means hiring and developing the best people across all races, ethnicities, religions, age groups, sexual orientations and gender identities.