Marketing & PR 2 Marketing & PR 2

Senior CRM & Content Executive - DAZN Bet

Madrid, Spain

Job Description

Job Title:
Senior CRM & Content Executive - DAZN Bet
Madrid, Spain
Full-Time, Permanent
Marketing & PR

What's your new role about?

At DAZN Bet, we are opening up the world of betting and gaming for our customers, providing an interactive, accessible and social product. Ensuring a safe betting experience for sports fans across multiple regulated markets, whilst being able to enjoy their favourite sports via live streaming.

As Senior CRM & Content Executive – Spain, you'll strategically plan, execute, and optimize CRM campaigns to deliver customer engagement, retention and reactivation. Your focus will be on planning and configuring effective campaigns, monitoring performance, implementing personalization through automation, and staying ahead of industry trends. Our objective is to provide unique and innovative customer experiences through tailored engagement.

Ultimately, your role will contribute to building effective customer relationships, achieving key performance indicators, and ensuring the successful delivery of our CRM and content strategy in the locally regulated Spanish business.

The job holder will be tasked with implementing strategies and projects that deliver revenue upside to these areas. 

DAZN Bet is a sports betting and gaming brand which launched in 2022, brought to you in partnership with DAZN. Our vision is to provide sports betting to sports fans – adding to the excitement of watching your favourite game and bringing you closer to the action than ever before.

Watch it on DAZN. Call it at DAZN Bet. We’re football fans at DAZN Bet. We’re Formula 1 fans, tennis fans, boxing fans and basketball fans. Put simply, we’re sports fans, and our ambition is to combine our love of live sport with the thrill of having skin in the game.

DAZN Bet. Betting for sports fans.

This role will be based in our Madrid office. 

Please note, our Talent Acquisition team and some Hiring teams are based in the UK so parts of the recruitment process will be in English. Please also upload your resume in English, thanks!

As our new Senior CRM & Content Executive , you’ll have the opportunity to:

  • You’ll support the Head of CRM and Content with the strategic planning and developing creative marketing campaigns to drive customer engagement and business revenues.
  • Drive change, adopting new communication channels and capabilities/platforms to reach above industry-standard retention rates given the unique positioning of DAZN Bet.
  • Responsible for coordinating, analysing and optimizing all marketing activities to drive conversion, retention and growth.
  • Working with the CMS and other creative tools (Bannerflow), as well as our creative agency, to brief and/or produce compelling and on-brand promotional creative assets to complement onsite and offsite user experience.  
  • Working with the CMS, ensure that all onsite content is accurate and scheduled to align with key opportunities, events and customer trends, driving engagement and delivering a seamless customer experience across all channels.
  • Devise and implement a series of comprehensive quality assurance processes to ensure that all live content is compliant and accurate.
  • Understand and manage the sports schedule to define daily content strategies and priorities which will drive engagement by maximising our communication assets across all customer touchpoints.
  • Where required, support with the building of manual sportsbook markets, to be displayed and promoted onsite and in-app.
  • Working with the CRM (Optimove) and core platform tools (PAM/CMS), you will devise, configure and test new promotional mechanics and build player segments, designed to optimise engagement, player value and customer experience.
  • Develop creative promotions and execute personalized campaigns using relevant communication channels to guarantee customer satisfaction and drive business revenues.

You'll have:

  • Experienced professional with minimum 5 years’ experience within the online gaming industry across CRM and Content – preferably with interest in both Sportsbook & Casino.
  • A proactive approach, comfortable working in a fast paced, dynamic and international environment.
  • Someone with passion for sport, in particular football, with a deep understanding of what it means to be a fan across multiple sports.
  • Professional with experience in operating CRM tools (e.g., Optimove, Salesforce or any other tools) and other tools like CMS. Experience with Optimove is a plus.
  • Comfortable with high-level, strategic thinking, and hands-on implementation, with close attention to detail.
  • Someone who will put business performance at the heart of your approach, so you’ll be passionate about driving results and meeting revenue targets.
  • Experience of managing customer lifecycle campaigns and delivering customer loyalty/retention. Someone with proven record of increasing revenue through new & innovative CRM campaigns.
  • Smart, creative and bold, but at the same time highly data-driven and analytical individual to evaluate marketing campaigns and drive business growth.
  • Knowledge of operating markets is crucial: local gambling regulations, advertisement restrictions and marketing possibilities.
  • Detail-oriented mindset with strong written and oral communication skills in English and Spanish language.

Here's a little more about us…

At DAZN, we bring ambition to life. We are innovators, game-changers and pioneers. So, if you want to push boundaries and make an impact, DAZN is the place to be. 

As part of our team,you'll have the opportunity to make your mark and the power to make change happen. We're doing things no-one has done before, giving fans and customers access to sport anytime, anywhere. We're using world-class technology to transform sports and revolutionise the industry and we're not going to stop. 
AMBITIOUS – people who want to make a big impact and drive DAZN forward. 
INVENTIVE – people with bright ideas who deliver great new experiences for our customers – and improvements for our business.  People who come up with better, simpler ways of doing things. 
PASSIONATE – people who are proud of our product, our content and our business – and love to shout about it.  People who love what they do and show commitment every day. 
BRAVE – people who take difficult decisions to help us focus on improving DAZN, our performance and our results. 
SUPPORTIVE – people who know that we achieve more as a team than as individuals.  People value inclusion and look out for each other, helping their colleagues enjoy their work and develop their careers.  People who consider others before making decisions. 

At DAZN, we are committed to fostering an inclusive environment that values equality and diversity, where everyone can contribute and have their voices heard. This means hiring and developing talent across all races, ethnicities, religions, age groups, sexual orientations, gender identities and abilities. 

Everyone has the opportunity to make change and impact our DEI journey by joining our ERGs: Proud@DAZN, Women@DAZN, Disability@DAZN and ParentZone.
If you’d like to include a cover letter with your application, please feel free to. Please do not feel you need to apply with a photo or disclose any other information that is not related to your professional experience.
Our aim is to make our hiring processes as accessible for everyone as possible, including providing adjustments for interviews where we can.
We look forward to hearing from you.